Bakuchiol Face Serum

Retinol results. Without the trade offs.

Most people over 40 have the same retinol story: it worked, it also left skin red, flaking, and angry, so they quit.

Bakuchiol is the plant-derived alternative that changed that conversation — it targets the same visible signs of aging without the irritation that makes people abandon a routine three weeks in. Paired here with sodium hyaluronate for hydration, squalane to reinforce the barrier, and white tea extract for antioxidant support.

Light and silky. Layers under moisturizer or makeup without pilling.

How to use: morning and night after cleansing, before moisturizer. Best for: anyone 40+ who wants firmer, smoother-looking skin — and anyone who tried retinol and gave up.